Pharr’s Avocado Festival is a celebration of the city’s connection to agriculture and local farming communities and a way for Pharr to share the history, culture, and abundance of our trading. 

The festival was first held in 2022, and although it is a relatively new tradition, it has quickly grown to be one of the city’s most anticipated annual celebrations, bringing together Pharr residents and visitors as one big community and showcasing the area’s heritage and culture. 

With its role in Pharr’s long history of agriculture and trade with Mexico, integral part in the area’s local and generational cuisine, and significant trading and economic impact, no other crop does it quite like the Avocado! 

It is a symbol not only that pays homage to the hardworking farmers and producers who have made Pharr a key player in the agricultural trade, but it also acknowledges the growing role that avocados play in local farming and commerce.