What is the

Avocado

Festival?

The Avocado Festival is Pharr’s annual October tradition that brings the community together with live music, big-name headliners, talented local bands, delicious food, and family-friendly fun.

Click here to watch the full conference.

Dozens of vendors join the celebration by featuring avocado-inspired foods, drinks, and creative displays, filling the festival grounds with flavor and color. 

Beyond the main stage and vendors, visitors can enjoy unique attractions such as guacamole and avocado costume contests, lucha libre, a petting zoo, carnival rides, and much more. 

What began as a celebration of Pharr’s role in the produce industry in 2023 has grown into one of the Valley’s most anticipated events. In 2024, the festival welcomed more than 20,000 attendees from across the Rio Grande Valley, making it a true showcase of community pride, culture, and flavor. 

Why

Avocados?

Pharr is home to the Pharr International Bridge, the nation’s leading crossing for fresh produce. For more than a decade, it has been the #1 produce bridge in the country, moving over 60% of the nation’s fruits and vegetables. Among these, avocados stand out as one of the most significant. 

In fact, 70% of the avocados consumed in the United States pass through Pharr, with a record-breaking 1.3 billion pounds in 2024 alone. Grown in Michoacán and Jalisco, these avocados make their way across the Pharr International Bridge before reaching homes, restaurants, and markets nationwide. 

The Avocado Festival was created to honor this impact, not just on the nation’s food supply, but on Pharr’s culture and economy. As part of the city’s “Fresh on the Border” initiative, the festival also marks the start of the produce season each October, paying tribute to the bridge, the growers, and the fresh foods that connect our region to the entire nation. 

The Avocado Festival is Pharr’s annual October tradition that brings the community together with live music, big-name headliners, talented local bands, delicious food, and family-friendly fun. Dozens of vendors join the celebration by featuring avocado-inspired foods, drinks, and creative displays, filling the festival grounds with flavor and color. 

Beyond the main stage and vendors, visitors can enjoy unique attractions such as guacamole and avocado costume contests, lucha libre, a petting zoo, carnival rides, and much more. 

What began as a celebration of Pharr’s role in the produce industry in 2023 has grown into one of the Valley’s most anticipated events. In 2024, the festival welcomed more than 20,000 attendees from across the Rio Grande Valley, making it a true showcase of community pride, culture, and flavor. 

Pharr is home to the Pharr International Bridge, the nation’s leading crossing for fresh produce. For more than a decade, it has been the #1 produce bridge in the country, moving over 60% of the nation’s fruits and vegetables. Among these, avocados stand out as one of the most significant. 

In fact, 70% of the avocados consumed in the United States pass through Pharr, with a record-breaking 1.3 billion pounds in 2024 alone. Grown in Michoacán and Jalisco, these avocados make their way across the Pharr International Bridge before reaching homes, restaurants, and markets nationwide. 

The Avocado Festival was created to honor this impact, not just on the nation’s food supply, but on Pharr’s culture and economy. As part of the city’s “Fresh on the Border” initiative, the festival also marks the start of the produce season each October, paying tribute to the bridge, the growers, and the fresh foods that connect our region to the entire nation.